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The web page had the following in the web site, "The supply of Sleepwell NS kits is limited." We viewed that the web site stated " When kits are available, they will only be provided to healthcare professionals and patients who reside in Nova Scotia." It also said " Kits may be made available for pick up or can be delivered for a cost. Each request will be reviewed and addressed while quantities last. Who will be using the kits? Get a good night. Sleepwell Nova Scotia is helping people manage their insomnia without relying on sleeping pills." The header had cognitive behavioural therapy as the highest ranking search term. This keyword is followed by insomnia, sleep, and CBTi which isn't as urgent as cognitive behavioural therapy. The other words they uses is sleeping pills. hypnotics is included and could not be seen by web crawlers.